Monday 28 July 2014
Social Mobi Deals Review
Social Mobi Deals is a tool that lets you to run your offer campaign seamlessly with its completely mobile friendly design. It also assists in building your list.
Friday 11 July 2014
VideoNova Review | Watch Video VideoNova Demo
VideoNova Is An AWESOME WordPress Video Player Plugin that Generates Leads With Multiple Slick
Sunday 6 July 2014
Funnel Factories Review
Funnel Factories of planning, research, writing, and design, your new B2B research report is set to launch.
Personas have been defined. Databases have been segmented. Website traffic, lead generation, and sales conversion goals are all set. And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as:
An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.
An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares.
The landing page: Your dedicated landing page is live, complete with a contact form that’s been integrated with your customer relationship management (CRM) system. There’s even an A/B test set up to monitor conversion rates using varying headlines and images.
A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook.
SlideShare: The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.
Social media: Social updates have been scheduled from your company’s accounts on LinkedIn, Facebook, Google+, and Twitter.
Website CTAs: Banner and tile CTAs have been added to popular pages throughout your company website to convert visitors to leads.
Lead scoring: Marketing has collaborated with sales to determine criteria that define sales qualified leads (SQLs), and lead scoring has been set up in your marketing automation system.
Lead nurturing emails: An automated email workflow has been created and scheduled to nurture contacts that download the eBook.
An associated webinar: A webinar featuring insights from the research has been planned for the purpose of capturing the leads that are further along in their buyer’s journeys. The CTA to register for the webinar has been featured in your series of lead nurturing emails.
Webinar emails: Another lead nurturing email workflow has been configured to follow up with those who have already downloaded your eBook AND attended your webinar.
Internal team alignment: An email has been sent to your sales team members detailing the content marketing campaign and offering tips on how they can integrate the new content asset into their sales activities.
Campaign tracking: All URLs that will be shared have been tagged using Google’s URL builder tool, in order to monitor traffic and conversion sources.
Seems pretty thorough. Right? But there’s more you can do to help your content marketing plan surpass your expectations for success. Let’s explore how public relations can add fuel to this content fire.
Understanding the role of PR
Funnel Factories Review any activity, online or offline, designed to improve communications and build relationships with audiences that matter to your business. This includes, but is not limited to:
Analyst relations
Blogger relations
Community relations
Crisis communications
Employee relations
Media relations
Public speaking
Unfortunately, PR has gotten a bad rap at times because professionals have historically relied on “soft” metrics such as placements, impressions, and ad equivalency to create the perception of value. They have failed to connect actions to outcomes, and clearly demonstrate how PR activities impact key performance indicators (KPIs) that are relevant to the C-suite.
But, times are changing, and modern PR pros are becoming adept at building strategies that have an undeniable impact on expanding reach, driving website traffic, generating leads, increasing sales conversions, and enhancing customer loyalty.
Amplify the content
Here are eight ways an integrated PR strategy can accelerate your content marketing success:
1. Build a media database: Start with a media database that includes business publications, blogs, and trade publications in relevant vertical markets. At minimum, the information you track should include: outlet name, organization, phone, email, social profile links, areas of interest/beat, and notes. Ideally these contacts will be uploaded and managed in your marketing team’s CRM system.
Tip: Journalists and bloggers are in the business of telling stories that matter to their readers. If your content isn’t relevant to their audiences, don’t waste their time (or yours) blasting out pitches and press releases to them.
2. Pull editorial calendar information: Traditional print publications often publish editorial calendars that show the topics they plan to cover throughout the year. Research the calendars of your target media outlets, and look for topics that align with the content in your campaigns.
3. Funnel Factories Discount to relevant media contacts: Once your media database and editorial calendar list are complete, seek opportunities for customized pitches.
For example, if you know Chief Marketer Magazine plans to write about Personalization in its November issue (PDF: sample editorial calendar), you might consider pitching your eBook, 10 Ways to Personalize the Customer Journey, to its editors.
Personas have been defined. Databases have been segmented. Website traffic, lead generation, and sales conversion goals are all set. And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as:
An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.
An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares.
The landing page: Your dedicated landing page is live, complete with a contact form that’s been integrated with your customer relationship management (CRM) system. There’s even an A/B test set up to monitor conversion rates using varying headlines and images.
A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook.
SlideShare: The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.
Social media: Social updates have been scheduled from your company’s accounts on LinkedIn, Facebook, Google+, and Twitter.
Website CTAs: Banner and tile CTAs have been added to popular pages throughout your company website to convert visitors to leads.
Lead scoring: Marketing has collaborated with sales to determine criteria that define sales qualified leads (SQLs), and lead scoring has been set up in your marketing automation system.
Lead nurturing emails: An automated email workflow has been created and scheduled to nurture contacts that download the eBook.
An associated webinar: A webinar featuring insights from the research has been planned for the purpose of capturing the leads that are further along in their buyer’s journeys. The CTA to register for the webinar has been featured in your series of lead nurturing emails.
Webinar emails: Another lead nurturing email workflow has been configured to follow up with those who have already downloaded your eBook AND attended your webinar.
Internal team alignment: An email has been sent to your sales team members detailing the content marketing campaign and offering tips on how they can integrate the new content asset into their sales activities.
Campaign tracking: All URLs that will be shared have been tagged using Google’s URL builder tool, in order to monitor traffic and conversion sources.
Seems pretty thorough. Right? But there’s more you can do to help your content marketing plan surpass your expectations for success. Let’s explore how public relations can add fuel to this content fire.
Understanding the role of PR
Funnel Factories Review any activity, online or offline, designed to improve communications and build relationships with audiences that matter to your business. This includes, but is not limited to:
Analyst relations
Blogger relations
Community relations
Crisis communications
Employee relations
Media relations
Public speaking
Unfortunately, PR has gotten a bad rap at times because professionals have historically relied on “soft” metrics such as placements, impressions, and ad equivalency to create the perception of value. They have failed to connect actions to outcomes, and clearly demonstrate how PR activities impact key performance indicators (KPIs) that are relevant to the C-suite.
But, times are changing, and modern PR pros are becoming adept at building strategies that have an undeniable impact on expanding reach, driving website traffic, generating leads, increasing sales conversions, and enhancing customer loyalty.
Amplify the content
Here are eight ways an integrated PR strategy can accelerate your content marketing success:
1. Build a media database: Start with a media database that includes business publications, blogs, and trade publications in relevant vertical markets. At minimum, the information you track should include: outlet name, organization, phone, email, social profile links, areas of interest/beat, and notes. Ideally these contacts will be uploaded and managed in your marketing team’s CRM system.
Tip: Journalists and bloggers are in the business of telling stories that matter to their readers. If your content isn’t relevant to their audiences, don’t waste their time (or yours) blasting out pitches and press releases to them.
2. Pull editorial calendar information: Traditional print publications often publish editorial calendars that show the topics they plan to cover throughout the year. Research the calendars of your target media outlets, and look for topics that align with the content in your campaigns.
3. Funnel Factories Discount to relevant media contacts: Once your media database and editorial calendar list are complete, seek opportunities for customized pitches.
For example, if you know Chief Marketer Magazine plans to write about Personalization in its November issue (PDF: sample editorial calendar), you might consider pitching your eBook, 10 Ways to Personalize the Customer Journey, to its editors.
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